Privacy Policy

Privacy Policy

Privacy Policy



Clif Bar & Co. (“Clif Bar”) recognizes the importance of protecting the privacy needs of users of (the “Site”)  (collectively, “Users” or "you"). The following Privacy Statement is based on our respect for our Users' privacy and describes the Personal Information (e.g. name, address, email address, phone number, etc.) we gather about you, what we do with it, the safeguards we have in place to protect it, and how you can control our use of such Personal Information. When you provide Personal Information, you are consenting to the manner in which we will collect, use, disclose and otherwise manage your Personal Information, as set out below.

Who May Use the Site:
Our Site is not intended or designed to attract users under the age of 13. Although Clif Bar and our Site do not specifically seek to obtain any information from children under the age of 13, there are certain areas of our Site that children may visit. Clif Bar does not knowingly collect personal information from individuals under 13. If individuals under 13 years of age wish to use our Site, they must obtain the consent of their parent or guardian. If you are under 13, we ask that you not provide to us any Personal Information unless you have parent or guardian permission. In the event that we learn that such information has been provided to us, we will not create a profile or otherwise retain the child’s information.

Our Site is intended for users from New Zealand.  Information sent to us will be housed on servers located in the state of California, in the United States. Do not provide us information unless you consent to the application of U.S. law and to the use and disclosure of your information consistent with this Privacy Statement.

Information Collected and Used by us:
We will only collect Personal Information which you knowingly and voluntarily provide. We may collect Personal Information that you provide us when you contact us to make enquiries about us or any of our products.

We, and our service providers, may use the Personal Information you voluntarily provide to respond to your enquiries. Our Web server automatically logs non-specific information about users including IP address, aggregate user data (which will not contain any Personal Information related to a single visitor), and browser type. This data is used to manage our Site, track usage and improve the Site’s functionality. This non-specific information may be shared with third-parties to provide more relevant services and advertisements to users. We will keep your Personal Information only for as long as necessary for the purpose for which it was collected.

Accessing Your Personal Information:
You may request confirmation of what Personal Information we hold about you and request access to that Personal Information by contacting us at the address set forth below:

Associate General Counsel
Clif Bar & Company
1451 66th Street
Emeryville, CA  94608

You may also request that the Personal Information we hold about you be corrected and we will let you know what actions we have taken in response to your request.

Sale of Business:
In the event that Clif Bar or some of our assets are sold or transferred or used as security, your Personal Information may be shared with third parties as part of that transaction. Lenders and business partners will be asked to maintain the same privacy as Clif Bar.

Disclosures of Personal Information in Legal Proceedings:
If Clif Bar, the Site or any of our service providers is requested by law enforcement officials or judicial authorities to provide Personal Information on individual users, we or the applicable service provider may, without your consent or any notice to you, provide such information.

In matters involving claims of personal or public safety, we or the applicable service provider may provide your Personal Information to appropriate authorities without your consent or court process or any notice to you. We or our service providers also may provide your Personal Information in response to a search warrant or other legally valid inquiry or order, or to an investigative body in the case of a breach of an agreement or contravention of law, or in litigation involving Clif Bar, or the applicable service provider. We may also disclose Personal Information to assist in debt collection where you owe a debt to us.

Use of Cookies by our Site:
Our Site uses a technology called "cookies". A cookie is a tiny element of data that our Site can send to your browser, which may then be stored on your hard drive so we can recognize you when you return. Cookies also allow us to store Users’ preferences and to record session information, for purposes including ensuring that Users are not repeatedly offered the same advertisements and to customize newsletter, mailing list, advertising, and Web page content based on browser type and user profile information. We do not link the information we store in cookies to any Personal Information you submit while on our site. You may be able to configure your browser to accept or reject all or some cookies, or notify you when a cookie is set -- each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences -- however, you must enable cookies from our Site in order to use most functions on our Site. Our Site may also use a technology called "tracer tags". These may also be referred to as "Clear GIFs" or "Web Beacons". This technology allows us to understand which pages you visit on our Site. These tracer tags are used to help us optimize and tailor our Site for you and other future website visitors.

Our Site may provide links to other websites or resources. These links are for your convenience only and are not under our control. You acknowledge and agree that Clif Bar and our Site are not responsible for the availability of external Web sites or resources, and Clif Bar and our Site do not endorse such Web sites, their contents, advertising, products, or other materials. You further agree that Clif Bar and our Site shall not be responsible or liable, directly or indirectly, for any damage, viruses or loss caused or alleged in connection with your use of content, goods or services available on an external website or resources. In the event you decide to access or use any other Web sites, you agree to do so at your own risk.

Unfortunately, no data transmission over the Internet is 100% secure. Clif Bar and the Site will take reasonable measures which it believes are appropriate to protect your personal information from loss, misuse, alteration or destruction, however, Clif Bar cannot ensure or warrant the security of that information.

Privacy Statement Modifications:
From time to time we may modify or amend this Privacy Statement in order to comply with new laws or regulations or to reflect future changes in our business practices. Any changes in our policies will be communicated in this page so please check back on occasion. We also may post a notice on our Site or send an email describing the changes.

This Privacy Policy was last modified on February 2013 and is effective immediately.

Contact Us

If you have any questions about this Privacy Policy or your Personal Information we may have collected please contact us at:

Associate General Counsel
Clif Bar & Company
1451 66th Street
Emeryville, CA  94608